JOURNAL OF ASIAN CASES IN MANAGEMENT

Exploring Real-World Business Insights from Across Asia

Editorial Person

From the Editorial Desk

Welcome to the inaugural issue of the Journal of Asian Cases in Management (JACM).

As Asia continues to assert itself as a central force in the global economy, the importance of context-specific management knowledge has never been more critical. As the region experiences rapid economic shifts, digital transformation, and increasing global integration, managers are required to navigate complexity in ways that are often very different from Western models. At JACM, we believe that learning from Asia through Asia is essential. This journal seeks to illuminate the unique challenges and opportunities faced by organizations operating within the diverse cultural, institutional, and regulatory landscapes of Asia.

In this issue, we present a curated selection of compelling case studies that span industries, sectors, and countries across the Asian region. Each case is more than a story, it is a carefully constructed learning tool that invites critical thinking, strategic analysis, and reflective dialogue. The authors have contributed deep insights into real managerial dilemmas and decision-making processes, supported by rigorous academic review and grounded in practical relevance.

At JACM, we believe that management education and research must evolve to reflect the lived realities of the environments they seek to understand. Through this platform, we aim to contribute meaningfully to the development of a distinctly Asian body of knowledge in management, one that complements global discourse while offering its own unique perspectives.

We thank our contributors, reviewers, and readers for their continued support. Your engagement ensures that JACM remains a vital resource for educators, students, and professionals alike.


Warm regards,

R. Jegatheesan V. Rajadurai, Prof. Dr.

Editor-in-Chief

Journal of Asian Cases in Management (JACM)

About the Journal

The Journal Publisher Information Publication Frequency

The Journal of Asian Cases in Management (JACM) publishes high-quality, peer-reviewed case studies that explore contemporary issues, challenges, and innovations in management across Asia. As the economic and social landscapes of Asia continue to evolve, so too do the complexities of managing organizations within this dynamic region. JACM bridges the gap between theory and practice by offering a platform for academics, practitioners, and researchers to present real-world business scenarios and decision-making processes.

The journal fosters a deeper understanding of Asian management practices through well-documented, context-rich cases that serve as vital resources for teaching and research. Contributions span corporate, government, non-profit, and entrepreneurial sectors.

Areas of research include the following, but not limited to :

  • Governance, Strategic and Business Management
  • Finance and Accounting
  • Human Resource and Organizational Behavior
  • Technology, Digitalization and Innovation Management
  • Entrepreneurship, Marketing and Consumer Behavior
  • Sustainability, Supply Chain and Cross-border Operations
  • Education Management and Leadership

Publisher Information

Published by:
Asia e University
Wisma Subang Jaya
No. 106, Jalan SS15/4
47500 Subang Jaya
Selangor Darul Ehsan
Malaysia
Email: https://aeu.edu.my/
General Line: +603 5022 3456
Hotline: 1300 300 238

Publication Frequency

The Journal of Asian Cases in Management (JACM) is published online on a biannual basis, with two (2) issues released each year in April and October. Each issue highlights authentic, contemporary, and relevant management case studies from Asia, enriching both academic discourse and industry practice.

Editorial Team

Patrons Editorial Board Reviewer

Patrons

Noor Raihan Ab Hamid, Prof. Dr — Vice Chancellor

Editorial Board

Chief Editor

R. Jegatheesan V. Rajadurai, Prof. Dr

Managing Editor

To be announced

Editors
  • Aedah Abd Rahman, Prof. Ts. Dr
  • John Arul Philips, Prof. Dr
  • Siow Heng Loke, Prof. Dr
  • Khurisah Abd Aziz, Assoc. Prof. Dr
  • Jeniza Jamaluddin, Assoc. Prof. Dr
Technical Committee
  • Fazilah Che Fauzi, Assoc. Prof. Ts
  • Raudhah ‘Aqeela Zamiruddin
  • Mashitah Mohamad
  • Suzana Salleh

Reviewers

  • Nik Maheran Nik Muhammad, Prof. Dato Dr
  • Mohamad Hanapi Mohamad, Prof. Dr
  • Hj. Saudi Hj. Narani, Assoc. Prof. Dr.
  • Khairul Nizam Mahmud, Dr.
  • Mohd Khirzanbadzli A. Rahman, Assoc. Prof. Dr
  • Frank Anak Kiong, Assoc. Prof. Dr.
  • Swa Lee Lee, Dr.
  • Ramlah Hussein, Assoc. Prof. Dr
  • Zulkarnain Kedah, Prof. Dr.
  • Asanul Haque, Prof. Dr.
  • Ahmad Sabri Yusuff, Assoc. Prof. Dr.
  • Mohammad Affendy Arip, Prof. Dr.
  • Sarina Mohamad Nor, Dr
  • Roziah Omar, Prof. Emerita Datuk Dr.
  • Sheila Cheng, Assoc. Prof. Dr.
  • Siti Hadijah Zulkifly, Dr.
  • Mansor Md Isa, Prof. Dato Dr.
  • Romzie Rosman, Prof. Dr
  • Ruzainun Abdul Aziz, Prof. Dr.
  • Zubir Azhar, Dr
  • Mohamad Nasir Hj. Saludin, Prof. Dato Dr
  • Roshayu Mohamad, Assoc. Prof. Dr.
  • A'ang Subiyakto, Assoc. Prof. Dr.
  • Baharu Kemat, Accoc. Prof. Dr.
  • Mohd Farid Shamsudin, Assoc. Prof. Dr.
  • Abdul Manaf Bohari, Prof. Dr.
  • Dazmin Daud, Dr.
  • Mohammad Affendy Arip, Prof. Dr.
  • Yahya Don, Prof. Dr.
  • Mohd Norsam Mohd Sari, Dr. — Maybank Berhad
  • Amar Hisham Jaafar, Dr— Universiti Tenaga Nasional (UNITEN)
  • Abadan Jasmon, Prof. Dr.— Perdana University
  • Rani Diana Othman, Dr. — Universiti Teknologi MARA (UiTM)
  • Haslina Hassan, Dr. — Universiti Kuala Lumpur (UniKL)
  • Salina Daud, Prof. Dato’ Dr. — Universiti Malaysia Pahang Al-Sultan Abdullah (UMPSA)
  • Balakrishnan Parasuraman, Prof. Dr. — Universiti Malaysia Kelantan (UMK)
  • Rosnafidah Sulaiman, Dr. — Universiti Tenaga Nasional (UNITEN)
  • Norhaidah Abu Haris, Dr. — Universiti Kuala Lumpur (UniKL)
  • Noorshella Che Nawi, Assoc. Prof. Dr.— Universiti Malaysia Kelantan (UMK)
  • Vathana Bathamanathan, Dr.— Universiti Tenaga Nasional (UNITEN)
  • Arman Ahmad, Dr. — Universiti Kuala Lumpur (UniKL)
  • Khairul Anwar Mohd Ali, Prof. Dr. — Universiti Kebangsaan Malaysiac(UKM)
  • Mooi Wah Kian, Prof. Dr. — Universiti Tun Abdul Rahman (UTAR)
  • Mohd Zukime Mat Junoh, Assoc. Prof. Ts. Dr. — Universiti Malaysia Perlis (UniMAP)
  • Ahmad Zabidi Abdul Razak, Prof. Dr. — Universiti Malaya (UM)
  • Noryati Alias, Dr. — Universiti Tun Abdul Rahman (UTAR)
  • Marini Kasim, Dr. — Universiti Utara Malaysia (UUM)

Peer Review Process

  1. The corresponding or submitting author must submit the article via the *JACM website* at [https://jacm.aeu.edu.my](https://jacm.aeu.edu.my). Authors are required to register before submitting their manuscripts.
  2. Prioir to submission, authors must ensure that their manuscripts comply with the *submission guidelines* outlined on the journal’s website. This includes removing the authors’ names and affiliations from the manuscript to facilitate the *double-blind review process*.
  3. The *Managing Editor* will conduct an initial assessment to determine whether the submission is appropriate for the journal and whether it demonstrates sufficient originality and relevance. Articles that do not meet these criteria may be *desk-rejected* without further review.
  4. The *Chief Editor* will invite two suitable reviewers based on their expertise via email. As JACM uses a *double-blind review system*, the Chief Editor must ensure that all author-identifying information has been removed from the manuscript. Potential reviewers are typically given one to two weeks to respond to the invitation. If a reviewer declines, the Handling Editor will invite an alternative reviewer, and the process will continue until two reviewers are confirmed.
  5. Once reviewers accept the invitation, they are allocated a specified period to complete the review. Reviewers are required to complete the *Reviewer’s Evaluation Form* and submit their recommendations—accept, reject, or request revision (major or minor)—through the journal’s system.
  6. The *Chief Editor* considers all returned reviews before making a final recommendation. If the reviewers’ opinions differ significantly, an additional reviewer may be invited to provide an independent assessment before a final decision is made.
  7. The author will be notified of the editorial decision via email.
  8. If the article is *accepted, it will proceed to the **production stage. If it is **rejected* or requires *revision*, the Chief Editor will provide the reviewers’ constructive comments to assist the author in improving the manuscript. The anonymity of reviewers must be maintained throughout the process.
  9. If the article requires *revision*, the author is expected to submit the revised manuscript within the specified timeframe. Upon resubmission, the editors will reassess the paper and make a final decision regarding its publication.

Editorial Policy

Manuscripts are accepted with the understanding that the authors have not violated any ethical practice followed in preparation and publication of the manuscripts. Author/s is/are responsible for all the statements made in their work and should be willing to defend them publicly, if challenged. Authors should prepare their manuscripts submitted to the journal exactly according to the instructions given. Manuscripts which do not follow the format and style of the journal may be returned to the authors for revision or rejected. The journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication.

Guideline for Authors

The Journal of Asian Cases in Management welcomes original, unpublished case studies that illuminate contemporary management practices across Asia. Our mission is to advance research and scholarship by sharing context rich case studies that connect theory to managerial reality. Please review the instructions below before submitting.

Scope & Suitability Manuscript Components Formatting Checklist Submission Procedure Peer Review & Decision Timeline Publication & Copyright Ethical Standards Queries & Support

Scope & Suitability

We publish decision oriented cases grounded in authentic Asian settings—corporate, entrepreneurial, public sector, or non profit. Submissions should:

  • centre on an organisation or issue located in, or strongly linked to, Asia;
  • present a clear managerial issues or turning point;
  • supply sufficient data (qualitative and/or quantitative) for analysis; and
  • be framed for classroom discussion or executive learning.

Manuscript Components

File Contents Notes
Manuscript (.doc/.docx) Title, abstract (150–200 words), 4–6 keywords, full case narrative (≈4 000–6 000 words), exhibits, references (APA 7th). Use the template on our website.
Title Page Case title; each author’s name, affiliation, e mail Submitted separately to preserve anonymity.
Teaching Note (optional but encouraged) Learning objectives, target audience, suggested discussion questions, analysis outline, teaching strategy. Not sent to reviewers; shared with adopters post publication.
Permissions & Originality Statement Confirmation that the work is original, unpublished, and, where necessary, that organisational consent and data use permissions have been secured. Attach as signed PDF.

Formatting Checklist

  • Font: 12 pt Times New Roman; single spaced; mirrored-margin (Top/ Bottom/ Right = 2.5 cm, Left = 4.5 cm)
  • Headings numbered 1.0, 1.2… up to two levels only. The next level state as a normal Sub-title
  • Exhibits (tables, figures) numbered consecutively and referenced in text.
  • All monetary figures stated in local currency with USD equivalents in parentheses where helpful.
  • References and in text citations follow APA 7th.
  • File names: “JACM_CaseTitle_Manuscript”, “…_TitlePage”, etc.

Submission Procedure

  • Prepare files according to the checklist.
  • Submit online via our portal ( https://jacm.aeu.edu.my/submit ) or e mail all files to jacm.submission@aeu.edu.my.
  • Exhibits (tables, figures) numbered consecutively and referenced in text.
  • You will receive an automated acknowledgement and a manuscript ID within 48 hours.

Peer Review & Decision Timeline

  • Initial screening (editorial fit & plagiarism check): 1 week.
  • Double blind review by two subject experts: 5–7 weeks.
  • Decision: Accept / Minor revision / Major revision / Reject.
  • Revised manuscripts are normally re evaluated within 3–4 weeks.
  • Average time from submission to acceptance: ≈14 weeks.

Publication & Copyright

Upon acceptance, authors sign our copyright transfer agreement. JACM grants authors the right to post a pre print on personal or institutional repositories with citation to the published version. The journal is distributed digitally; views expressed are those of the authors, not necessarily those of AEU.

Ethical Standards

We require adherence to academic integrity and responsible case writing practice, including:

  • honest representation of facts;
  • protection of confidential or sensitive data;
  • avoidance of disguised plagiarism;
  • acknowledgement of all sources and collaborators.

Queries & Support

Editorial Office – Journal of Asian Cases in Management

E mail: jacm.editorial@aeu.edu.my

Contact

R. Jegatheesan V. Rajadurai, Prof. Dr.

Chief Editor of JACM

: Asia e University, Wisma Subang Jaya, 106, Jalan SS 15/4, 47500 Subang Jaya, Selangor

: dr.jegatheesanrajadurai@aeu.edu.my

: +603 5022 3456

Raudhah ‘Aqeela Zamiruddin

Editorial Team of JACM

: Asia e University, Wisma Subang Jaya, 106, Jalan SS 15/4, 47500 Subang Jaya, Selangor

: raudhah.aqeela@aeu.edu.my

: +6603 5022 3456